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In fall 2011 my volunteer work at DreamHack AB, my love of gaming and esports and my never ending passion for photography came together to form esportphoto.com.
Recognizing the potential of the then-niche business of competitive gaming, I developed the concept of esports photography and started esportphoto.com as a side business to my portrait studio in Stockholm, Sweden to cover the needs to the world´s leading esports companies, including DreamHack, Riot and ESL.
During my time as a freelance esports photographer, I covered a variety of events, ranging from the DreamHack Eizo Open Tour to the Intel Extreme Masters World Championship Finals and the League of Legends All Stars 2014 Paris show. As one of the industry’s leading photographers, I have developed and established new standards for photography and digital creation for an array of high tier brands, including IEM, ESL One, Pro League, BlizzCon, DreamHack and LoL Allstars.
As the industry´s first full-time in-house photographer for esports, I have covered over 100 ESL events and white label productions worldwide in a leading role on both strategic and operational levels. I have developed and delivered concepts, standards and best practices for photo sales and licensing. I have built and continue to manage a photography department at ESL for creative creation of assets for broadcast, advertising, print and sponsorship packages.
I also continue to freelance for leading publishers, professional teams, and tournament organizers in the industry.